Skip to content Skip to footer
WHO WE ARE

Our bond is
our brand.

Your first choice for high-quality branded gear for over 30 years, but with a brand-new look! We decided it was time that our name and our brand reflect who we are, the high-quality work we produce, the unique value we create, the excellent customer experience we provide, and the bond we have with each client. Inspired by our principle of creating long-lasting relationships with our partners, clients, and friends, Bond Branded Gear authentically represents our company, our values, our actions, and our culture.

Built on the foundation of family, Bond Branded Gear was founded in 1990, as First Choice Uniforms and Promotional Products. As the business grew in success, so did the brand. First Choice was renamed to Bond Branded Gear. Owner and CEO, Chris Heine, started working for First Choice as a 7th grader; cutting grass, cleaning bathrooms, working in the shipping & receiving department, and later beginning his sales leadership journey 22 years ago, when he and wife, Dawn Heine were expecting their first child, daughter, Aaliyah Heine. Aaliyah is now part of the Bond Branded Gear team – a full-circle moment for Chris.

Bond Core Values

A bond is representative of the individual strength of each relationship we create & have with each client. We believe the bond is the foundation for a successful partnership – In order for Bond to develop branded gear that authentically represents you, the business, your employees and create an unbreakable bond with your customers – we intentionally strengthen our bond with our clients by operating from our six core values.

Hotspot image
Value #1
Positive
Positivity is contagious and all great teams speak and act in a positive manner.
Value #2
Customer Experience
As a team, we create an amazing customer experience with the quality of our products and outstanding customer service.
Value #3
Creative
We will create outstanding products! We will find creative ways to overcome obstacles! As a team, we will create the best Bond Branded Gear!
Value #4
Ownership
Take ownership in everything you do.
Value #5
Team Player
Put the company’s needs ahead of your own needs. We will accomplish greatness together as a team.
Value #6
Trust
We trust our coworkers and leaders, without trust we have nothing.
Hotspot image
Value #1
Positive
Positivity is contagious and all great teams speak and act in a positive manner.
Value #2
Customer Experience
As a team, we create an amazing customer experience with the quality of our products and outstanding customer service.
Value #3
Creative
We will create outstanding products! We will find creative ways to overcome obstacles! As a team, we will create the best Bond Branded Gear!
Value #4
Ownership
Take ownership in everything you do.
Value #5
Team Player
Put the company’s needs ahead of your own needs. We will accomplish greatness together as a team.
Value #6
Trust
We trust our coworkers and leaders, without trust we have nothing.

projects

Year Established
80808080
Clients
80808080+
Number of Products
80M+
Community Engagement

Building Community Bond

Bond is passionate about creating a generational impact with our business, our partners, our network of clients, with families & friends, and throughout the communities, we live and serve in. We do this by partnering with nonprofit organizations aligned to our beliefs, who are serving our surrounding communities through the purposeful & diverse work they already do, so future generations experience opportunity and drive further impact.

Built on the foundation of family, Bond Branded Gear was founded in 1990, as First Choice Uniforms and Promotional Products. As the business grew in success, so did the brand. First Choice was renamed to Bond Branded Gear to better fit the business and impact created with our loyal customers,

We believe the best business happens with good people with strong character. At bond, we understand that our character transcends into the the company, our culture, our customers and in our community – so what we put out into the world is what we bring to the world.

A bond that is representative of the individual strength of each relationship we create & have with each client. We believe the bond is the foundation for a successful partnership – In order for Bond to develop branded gear that authentically represents you, the business, your employees and creates an unbreakable bond with your customers – we intentionally strengthen our bond with our clients.

Bond is passionate about creating a generational impact with our business, our partners, our network of clients, with families & friends, and throughout the communities we live and serve in. We do this by partnering with nonprofit organizations aligned to our beliefs, who are serving our surrounding communities through the purposeful & diverse work they already do, so future generations experience opportunity and drive further impact.

Man walking in city with briefcase.

Your success is our #1 priority

blog

Check Our Recent Articles

To run your business successfully, be the first to know about all tax changes and innovations. Read tax news & professional articles from our experts.

Every day we post new articles covering state, local, and international taxation. Have a question about the article?  Leave a comment.

Let's work together to find
the right solution for you.